By dan


Today was my first US network television appearance, (I was shown in the audience of the Colbert Report once but cable doesn’t count.)

It was Australia Day today on the CBS Early Morning Show (six months late) because Tourism Australia’s Regional General Manager, Daryl Hudson, was
interviewed on “What’s New Down Under”. To help the cause Tourism Australia sent out email1311s to expats and Australian businesses around town, encouraging them to come down to the CBS Plaza and show their love for Australia. The email1311 explicitly stated “Signs Encouraged”.

I know a bit about how Brand Australia works, so after workshopping some ideas online, I grabbed my poster board and coloured markers and made some signs of my own. Then this morning I woke at 6am and headed across town to CBS Plaza, where I met up with fellow Melbourne comedian, and professional sign holder Kelly Fastuca.

Many Australian businesses were representing, including various state level tourism teams and  QANTAS who must have had trouble finding a flying Kangaroo suit and opted for a man in a Koala suit instead. All part of their “any marsupial will do” approach to branding.

As the hour ticked over we managed to get on nearly every weather break. Below are the results of “Operation: American Bonehead”.

SIGN #1&#2:

SIGN #2&#3:

SIGN #5:


See the video news story about Jeff Schroeder here. The sign comes in around 1:30

Thanks to Brad Blanks for recording the show for me on his DVR

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