danilic.comdanilic.com

By dan

GetUp 2013: Three Videos I’m Heaps proud of

This past election season I had the great opportunity to
work with the sharp brains and bleeding hearts at GetUp!. GetUp!
are a fantastic non partisan lobby group who fight for progressive
change in Australian politics. Since
2006 I’ve been creating communications that cut through and educate
the electorate on policy often using the sharpest most pointed
humour.
It’s been a wonderful synergy. This year I took a
more hands on role in content creation. Two days a week I
worked on strategy, writing, directing, and producing bits of
content throughout the election campaign with my producer, Peter
Slee, at Motion Picture Company.

Often the brief would land in our inbox 3
days before it was to air or be published. That kind of turn around
is really exciting, but also terrifying, and compromises always get
made to get the final product over the line in time, but the work
is truly fulfilling. Working with such a passionate, beautiful
bunch of people who are slaving their guts out to make our country
better everyday is a privilege. Here are three of my favourite
spots I worked on for Electapoolooza 2013.

Bad Designs –
Manus Island

(Write/Direct/VO) When Kevin announced the
expansion of Manus Island, I was with one of the GetUp team in the
car listening to the announcement on the radio. We made a few dark
jokes about how only way this policy could be more palatable is if had been on Grand Designs. Two weeks
later we delivered this sketch. (I’m particularly proud of my Kevin
McCloud Impression… and I know.. the word Bespoke is missing)

Game Of Seats

(Write/Direct) The brief here
was to create a spot about how to vote and inform people about the
senate. It’s a notoriously difficult subject to do properly, and
get the information across in a short space of time without boring
people to suicide. We tried many different scripts, from simple
explainers, to nude sketches, to hip hop raps, to Game of Thrones
hip hop raps. We finally settled on this Game Of Thrones inspired
sketch. It
came out about two weeks before Juice Media’s Rap News
sketch.
Theirs blew up due to the Assange factor. I
was totes jellz. This was an epic production, we shot in a 70’s
besser block castle on the sunshine coast, that on first glance
looked hokey, but one screen came up a treat. We started rolling at
9am and finished at 6pm, and delivered the edit to GetUp two days
later. Big thanks go to our wonderful cast, production designer,
and team at Motion Picture Company.

Progressive Australia

(Direct) This spot was
made with real Getup members to remind the membership base what
GetUp does and why they do it. After we made this super
positive spot, Labor put out a spot about two weeks later that
looked very similar that was all negative. Bravo.

By dan

DICK TROUBLE!

I got a call from Dick Smith out of the blue just before christmas. “Dan, I got your number from Andrew Denton, I want to make an ad” Why not? He’s an Australian legend. Sounds like fun.

So I wrote the funniest script I thought I could muster on our tiny $10k budget. Then convinced Dick that it’d be fine to run with the innuendo and the boat people joke. (Which is my favourite considering Dick’s stance on population control)

So we shot it in two days, and after another four days in post … we thought it was pretty funny. There was one group that didn’t think it was funny. The CAD approval people.

Dick had booked over $100k in media spots for the 6pm bulletins on Australia Day which required ads to have a G rating. The lowest rating that CAD would muster was a PG rating.

When I told Dick this yesterday, he was overseas on a business trip. He was furious, incredibly upset.

He refused to talk to me over the phone so he just sent me a barrage of angry texts.

Dick decided to cut his China trip short and is heading back to Australia to sort it out.

In the mean time I’ve put up the Uncensored version on YouTube.

And here are some pics from the shoot.

 

GetUp 2013: Three Videos I’m Heaps proud of
DICK TROUBLE!