By dan

I’ve been at my gig at AJ+ English for about three months, and I’ve had the opportunity to run at some great stories. Making video for a digital audience is slightly different than if I were crafting comedy for TV. I’ve learned a few things.

  • Start with your biggest laugh first. Generally in TV you gradually build up to your biggest laugh in order to get out to the studio with a fuzzy feeling, or create a sense of narrative over a long period of time. However with online it doesn’t matter. You want your audience to laugh at the top, so they’ll stick with you till the end. If you give them lots of carrot to begin with, they’ll hang round despite varying carrot size. (How was that metaphor?)
  • Big text is your friend. When crafting online content setting the game of the joke within the first 4-5 seconds of the video with text is really important, especially in a Facebook environment where now most of the video is consumed on mobile. This is because Facebook auto plays videos now with the video on mute, so regardless of whether they can hear the sound or not, audiences should be able to stick with your video. Same goes for subtitling all your video content. Basically; MOAR TEXT!
  • Engage: This is a fancy digital marketing word for “talk” if you’re putting out content, talk with your audience, make jokes with them. I love talking with the audience, more often than not they’re funnier than I am, so the comments section it’s a great place to extend the conversation, and build on the jokes. I like the idea that the game is set in the video and the audience can then play with you.
  • Feed The Trolls: If someone is ripping you or your video apart… have a crack at them in a funny way if you can, and you feel justified…why? because it’s fun.
  • Mobile First!: I almost forgot about this one… Consider your audience… and your audience is mostly consuming video on a mobile device.

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Here are some of my favourite pieces I’ve created so far:

Apple Car:

My Country’s Not That Racist But…. Australia


The best worst Fox News response to Charlie Hebdo

Who is sucking dry California without a permit?

HSBC’s top tax tips

GreekStarter – Greece Launches a KickStarter to pay off their debt

A Knight sells the new Holy War to Conservatives at CPAC

How big are the NFL’s Balls? I visit the Super Bowl media day to ask tough questions.

About dan


  • Tim Longhurst
    Tim Longhurst
    2:11 AM - 10 April, 2015

    Great post Dan. Fun to read about how you’re growing and what you’re learning in the new roll. Congrats on your first three months and while “big laugh early, big text and engage with the audience” all make sense… Please don’t burn too much time feeding the trolls… Better you spent that time relaxing or working on your next hit video! T

  • dan
    10:27 AM - 10 April, 2015

    Thanks matey!

  • Beth van Koesveld
    Beth van Koesveld
    10:33 PM - 10 April, 2015

    Keep ’em coming Dan, love your work : )

  • Michelle
    9:30 PM - 14 April, 2015

    Hey Dan, love the content you are creating and I have to say AJ+ English is producing some of the best online news video content for mobile – love the subtitling and text – I very rarely turn sound on in Facebook and it’s the only video in my stream that is comprehensible without sound.

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What I’ve learned about publishing internet video while at AJ+ so far…