I got a call from Dick Smith out of the blue just before christmas. “Dan, I got your number from Andrew Denton, I want to make an ad” Why not? He’s an Australian legend. Sounds like fun.
So I wrote the funniest script I thought I could muster on our tiny $10k budget. Then convinced Dick that it’d be fine to run with the innuendo and the boat people joke. (Which is my favourite considering Dick’s stance on population control)
So we shot it in two days, and after another four days in post … we thought it was pretty funny. There was one group that didn’t think it was funny. The CAD approval people.
Dick had booked over $100k in media spots for the 6pm bulletins on Australia Day which required ads to have a G rating. The lowest rating that CAD would muster was a PG rating.
When I told Dick this yesterday, he was overseas on a business trip. He was furious, incredibly upset.
He refused to talk to me over the phone so he just sent me a barrage of angry texts.
Dick decided to cut his China trip short and is heading back to Australia to sort it out.
In the mean time I’ve put up the Uncensored version on YouTube.
And here are some pics from the shoot.